Visual Authority for Men
in Leadership
You've built the career. You know who you are.
Now let your appearance reflect it with precision, not guesswork.
Thursday 16 April 10:00 – 12:00
Sorell Boutique-Hotel Seefeld, Zurich
For founders & speakers
Only 10 spots available
The Editorial Branding Transformation
The career took over.
It's time to find yourself again.
At a certain point the role became the uniform. The t-shirt-and-fleece code was the signal: I'm serious, I don't need to try. That worked, for a while.
But if you're honest, something shifted. You want to dress with intention again. Not in a suit. Not following trends. Something that's actually yours — specific, considered, and built around who you are now.
The problem isn't motivation. It's that no one has ever given you a system. You don't know what's in the stores. You don't know what works for you specifically. And you don't have the time to figure it out.
That's exactly what this workshop addresses.
WHAT’S ACTUALLY GOING ON
Most men at your level share three specific frustrations.
My Method
Most stylists will help you look better. I build you a system.
I analyze your coloring, your body, and how you show up professionally, then turn that into a wardrobe strategy that's entirely yours. Everything gets digitized in an app, so instead of standing in front of your closet before a keynote, you open it, pick a look, and go.
That's the Lazy CEO approach.
I'm not a stylist in the traditional sense. I'm a visual branding expert.
Carl Westkämper, Enterprise Account Director LinkedIn
“I had always felt lost on weekday mornings. Standing in front of my wardrobe, wasting mental energy on a decision that should be simple. It was a small frustration I had just accepted as normal.
Working with Elisa changed that completely. She defined my personal style, digitalized my entire wardrobe through an app, ran a color analysis (genuinely fascinating), helped me cut out what no longer served me, and then took me into stores and built a wardrobe I am actually proud of.
The result is hard to put into words. I feel more confident. I feel good in what I wear. And those chaotic mornings? Gone. Picking an outfit now takes almost no thought at all. On the cost versus value question, value wins every single time. No contest.
What also stands out is Elisa herself: her knowledge, her professionalism, and the fact that she is completely authentic in how she works. You feel that immediately.
Taking that small leap of faith is one of the better decisions I have made. If you are even slightly curious, just try it. See if it is right for you. I am so glad I did."
The process of Visual Styling
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1. Style call and questionnaire
Before we meet, you fill in an online style questionnaire covering your lifestyle, visibility goals, and the occasions you dress for. Then we meet online to talk through what you want your wardrobe to communicate and where it isn't doing that yet.
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2. Color- and Silhouette Analysis
We dig into which colors and silhouettes genuinely work for you. The color-analysis in-person happens with fabric swatches in real light. Virtually, we work from photos. Either way, you leave with a color palette. You’ll also know which body type you are and how to dress for it.
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3. Closet Review & Decluttering
We go through your wardrobe together. in your home or on screen. What stays, what goes, what needs a second chance with the right outfit around it.
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4. Closet digitization
I digitize everything that stays in the app, so nothing gets forgotten and every piece becomes usable. The Virtual package includes self-led digitization instructions.
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5. Shopping: In Store & Online
In-person clients get a full shopping day together, trying pieces against your palette and body shape in real time. If needed, you will also receive a curated online selection with links, covering any gaps we couldn't fill in store.
Virtual clients receive a fully curated shopping selection with links, tailored to your palette, lifestyle, and budget, refined with one edit round after your feedback.
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6. Your Lazy CEO Lookbook + 1 Month Support
Every outfit pre-planned in your app. You open it, pick a look, and walk out the door. One month of styling support included while you settle into your new wardrobe.
Who it’s for
You’re a founder, executive or speaker
You work in tech, HR, communication/media, consulting, creative industries, or modern corporates
You’re not afraid of colour, texture, or expression, but want it done right
You earn well and are willing to invest to eliminate daily friction
Visual Styling
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Visual Styling (Virtual)
• Style Call + self-led questionnaire
• Online Color analysis & Silhouette analysis
• Online Closet review & decluttering
• Self-led Closet Digitization
• Curated shopping selection with links + 1 edit round
• Virtual fitting session
• Detailed lookbook in app with 40+ outfits and 1 month support
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Visual Styling (In-person)
• Style Call + self-led questionnaire
• In-person Color analysis & Silhouette analysis
• At home Closet review & decluttering
• Closet digitization done for you
• Personal shopping day
• Online additional shopping selection with links
• In-person or online fitting session
• Detailed lookbook in app with 60+ outfits and 1 month support
Fill in this form to show interest
Interested in working together? Fill out some info and I will be in touch shortly!
The Result?
The result is a capsule wardrobe that:
Feels natural and aligned with who you are
Strengthens your confidence in meetings, on stage, and in public
Removes decision fatigue
Makes others instinctively trust your competence
